I think he's suggesting a change of rhetoric to challenge the rhetoric use by the BNP.
Or to develop a "more professional look" so to fight these "more professional than before" fascists (not using the word accurately, I know)
I suppose LU should elaborate on his position anyway though, with possible suggestions on how to look "professional" towards the masses and against this new manifestation.
"My heart sings for you both. Imagine it singing. la la la la."- Hannah Kay
"if you keep calling average working people idiots i am sure they will be more apt to listen to what you have to say. "-bcbm
"Sometimes false consciousness can be more destructive than apathy, just like how sometimes, doing nothing is actually better than doing the wrong thing."- Robocommie
"The ruling class would tremble, and the revolution would be all but assured." -Explosive Situation, on the Revleft Merry Prankster bus