I own a Che T-shirt, have an anniversary watch (made in China) but have also read his books and his own private anthology. I know what you mean, there's a kind of "Student Chic" that promotes El Che as nothing more than a fashion icon. But there again, how many people wear crosses and know little about Jesus (the real Jesus!!!) and so on. How many neo-nazis have read Mein Kampf... if they can read books that is!
If you become a symbol then it is inevitable. El Che is no longer about Ernesto Guevara the man, but El Che the symbol.
It irritates me too, but perhaps the symbol is necessary in keeping the name alive, if the name is kept alive then the thoughts, words, books etc will be and so on.
What irks me is just who is making money out of it.... Perhaps if the money made from those souvenirs went to worthy causes, developing world charities and so on it would make a difference.



. At least then people can be sure they're speaking to a fellow communist. Or a freedom hating commie fascist

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