It indeed is a nicer capitalism, capitalism with a human face. And the buzzword of individual agency fits well with democratic prejudice of all kinds. One only needs to ask themselves what kind of individual agency - that of state guaranteed bigger market share and that of better chances in intra-capitalist competition.
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“The possibility of securing for every member of society, by means of socialized production, an existence not only fully sufficient materially, and becoming day by day more full, but an existence guaranteeing to all the free development and exercise of their physical and mental faculties – this possibility is now for the first time here, but it is here.” Friedrich Engels
"The proletariat is its struggle; and its struggles have to this day not led it beyond class society, but deeper into it." Friends of the Classless Society
"Your life is survived by your deeds" - Steve von Till