Also, what justification does Marx have for conjuring up "exchange value" independent from "use value"?
Because prices do not correspond to the specific character of the utility. In other words, use value is determined by the nature of the product, whereas prices indicate that there is also another aspect to this issue, namely that different use values are in fact NOT incommensurable because they are the product of human labour as such (if they were incommensurable, than no exchange could take place). That's why commodities are both use values and exchange values.
Then it is worthless as a theory of value derived from and regulated by the operations of commodity markets.
You're missing the point completely. Anyway, Blake was wrong to say that value has nothing to do with prices. But value theory, or the labour theory of value does not aim at explaining price fluctuations. It is aimed at showing that there is a definite basis for the basic economic mechanism in capitalism, and that basis in fact involves exploitation of labour power, or in other words, it involves surplus labour time appropriated by the capitalist as profit (though, of course, this doesn't always happen because profit is dependent on sale on the market, but workers produce value irrespective of whether the capitalist will be able to make a profit by selling the commodities). Anyway, you're wrong to conclude that value is derived from market operations, and seem to be confusing value with either profits or prices. For Marxists, value, price and profit are different from each other both as real phenomena found in economic practice of capitalist production and exchange, and as concepts in criticism.
Of course journalism and professional basketball playing are labor.
Of course they are. But they're not productive labour as classical bourgeois economics and Marxist critique of political economy define it, simply because the labour of a basketball player produces no new value. Though, this shouldn't be taken as a moral condemnation or something like that (Smith, for instance, used the notion of productive/nonproductive labour to uncover the wide possibilities for new labour power who were employed as servants in the mansions of the aristocracy, and thus condemning the economic practices of the aristocracy) because non-productive labour cannot be judged automatically as not necessary (indeed, in many cases it's very much necessary).
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