I basically disagree with this whole line and feel it is idealist and not materialist as we should be. First of all, people are doing something when they are on facebook and they do use it as a tool for socializing, albeit mediated through technology. The fact of "banalization" is entirely subjective as there can be no objective yardstick through which to measure banality. To some banality is discussing politics and revolutionary activism, while to others, banality is seen as talking shit to your friends on facebook. It's all up to the individual.
Some people use facebook as a tool. Just like some people are honest about taking food from the bulk section in a supermarket. The point isn't that it's never used as a tool, the point is that on the whole people don't see it as a tool anymore. A tool is something you use for a specific purpose. People don't use facebook for a specific purpose... they're just... on it all the time.
Banalization is when something means less because it loses its originality. You can't possibly argue that facebook is a place of enormous originality - you can't possibly argue that facebook is like New York in the early sixties where people were just coming up with new and awesome shit all the time.
The vast majority of facebook is spent re-producing links, pictures, phrases, etc... all of which are 'cute' or 'funny' for one second until the person stops thinking about it and moves on.
The fact that you may not know a lot of the people you're friends with on facebook is not entirely negative. You may get to know them through their updates, although again, mediated through technology. Similarly, the Happy Birthdays you receive on facebook are one's you'd not normally have gotten. It doesn't signify true concern by those people, since they aren't even there in person for you, but it's like we used to do back in the day. Didn't want to go to a Birthday party you've been invited to? Send them a present or a card and apologize whilst making an excuse. The social significance is almost identical, while the means of achieving said significance have changed dramatically.
I don't know what crack you're smoking, but I don't want any of it.
Happy birthday cards on the internet are in no way the same as actually receiving a card which someone made, or had to buy, and actually wrote in. Why? Well for starters, in order to actually receive a real card the person has to know where you live which means you gave them your address because you know them which means you are actually friends. Twenty bucks says you can't name the addresses of 75% of the people you're friends with on facebook. Can you?
The "social network" indeed exists, although obviously not without action. But what I'm saying is that getting on facebook is itself the actual action necessary to bring the social network into existence. The fact that you signed up in and of itself brings you in so to speak. What significance that has may not be much, but I think it is entirely too idealist to think the means of achieving the significance doesn't also affect it.
I never said that it didn't take people dancing to have a dance party.
So what I see is that we have a contradiction. In certain cases, social significance can be equated to pre-facebook social forms whereas at the same time, facebook shapes that social significance because it, as technology, is considered something with use value, and a means towards things like leisure and socialization. The contradiction is resolved by acknowledging that technology takes place of previous technology to achieve the same social significances as well as other newer forms of social significance.
I find it really, really, odd that you are trying to bring dialectical materialism into this discussion, but I'll roll with it.
Facebook's purpose as a social network =/= an actual social network
So you're whole 'resolving the contradiction' thing is negated by that simple fact. You can't have a technology replacing a technology with the same use values when the things and values are different.
My point is that actually meeting people and forming an actual network of friends has many use values: exposure to new ideas, leisure time, socialization, possible sexual gratification, etc...
The use values of facebook may involve some of these things, but it is only a filter for them - it is not actually them. You do not actually talk to your friend on facebook. You do not actually see your friend on facebook. So they are not analogous 'technological advances' because one is a technology (facebook) and the other is actually happening (life).
We are not digital creatures - we are human beings. Any attempt to reproduce humanity on a digital scale can be very, very useful, but it is not a substitute for actual life.
- August
If we have no business with the construction of the future or with organizing it for all time, there can still be no doubt about the task confronting us at present: the ruthless criticism of the existing order, ruthless in that it will shrink neither from its own discoveries, nor from conflict with the powers that be.
- Karl Marx