Dramatica brought the “Serious business” meme to a larger audience and introduced a new context in their recount of some MMORPG drama.
In 2005, a random player of the “Dark Age Of Camelot” MMORPG tried, for 3 days consecutively, to obtain a precious item called “Cloudsong” but, when he was about to get one, some other players stole it from him right before his eyes.
The whole story can be found on Dramatica:
http://encyclopediadramatica.com/YOU...E_MY_CLOUDSONG
Or here:
http://wiki.ytmnd.com/Cloudsong
The unlucky player exploded in a great
internet rage that later became the subject of a number of remixes.
YTMNDs were made from it. But, actually, they were misnamed with the World of Warcraft game, adding to the rage and confusion of numerous players:
Serious business version
Original version
Animated version
Youtube version
It contains variations such as “Internet… Serious Fucking Business”, “The
Internet: Serious Business”, “Internet = Srs Business”, “SRS BIZNS” or “INTERNET!!” and is commonly used as a text in an image macro to begin with, but can also be found as a simple phrase.