Very disgusting. The fact they portray the Israeli's as these smiling, happy go lucky, peaceful soldiers and leave the arab people faceless and unseen as if they are cold and hateful in contrast.
Results 1 to 20 of 23
disgusting capitalist propaganda
This is a brand new commercial for Cellphone company in Israel - Cellcom Israel Ltd.
Depicting Israeli soldiers kicking a soccer ball back and forth with unseen Palestinian Authority Arabs over the separation wall between some Arab and Jewish areas in Judea and Samaria. A voiceover enthuses "After all, what are we all after? Just a little fun."
The advertisement was produced by McCann Erickson, part of U.S. Interpublic Group.
This, and many others, show no dignity for human life.
+ YouTube Video
Last edited by punisa; 22nd July 2009 at 16:23.
"Ideas do not need weapons, if they can convince the great masses." - Fidel Castro
[FONT=Verdana]some amateur leftist songs written by me: Brand new one: TOUR DE MARXISM , Stalingrad battle song , Greet us in Havana, Bolshevik Girl
cover stuff: [/FONT] [FONT=Verdana]Partisan (Leonard Cohen), Working class Hero (John Lennon)[/FONT]
Very disgusting. The fact they portray the Israeli's as these smiling, happy go lucky, peaceful soldiers and leave the arab people faceless and unseen as if they are cold and hateful in contrast.
"Direct Action is a notion of such clarity, of such self-evident transparency, that merely to speak the words defines and explains them. It means that the working class, in constant rebellion against the existing state of affairs, expects nothing from outside people, powers or forces, but rather creates its own conditions of struggle and looks to itself for its means of action. It means that, against the existing society which recognises only the citizen, rises the producer. And that that producer, having grasped that any social grouping models itself upon its system of production, intends to attack directly the capitalist mode of production in order to transform it, by eliminating the employer and thereby achieving sovereignty in the workshop – the essential condition for the enjoyment of real freedom.” Emile Pouget
I think you may be mis-interpreting it, it seems to be calling out for greater peace between Isrealies and Palestinians, saying that they are both fundamentally the same.
"I'd rather be ruled by a mob than a tyrant" - Kwisatz Haderach
I agree. It is of course an Israeli-centric commercial but it doesn't portray the Palestinians as evil, and maybe there is a reason why we don't see the Palestinians in the commercial, as if they are being forced out of sight. There are many ways to interpret this commercial. As I see it, the commercial says two things:
1. Israeli soldiers are loving, happy people.
2. It is possible for Israelis and Palestinians to have fun together despite the conflict and The Wall.
Then why not show the Arab people's faces? They may be setting it up like that but very subtly they are portraying the Arab people as sub-human in comparison to the Israeli's. I think that is obvious, especially as A New Era said it being an Israeli-centric commercial whose capitalist class has no interest in peace with Palestine.
"Direct Action is a notion of such clarity, of such self-evident transparency, that merely to speak the words defines and explains them. It means that the working class, in constant rebellion against the existing state of affairs, expects nothing from outside people, powers or forces, but rather creates its own conditions of struggle and looks to itself for its means of action. It means that, against the existing society which recognises only the citizen, rises the producer. And that that producer, having grasped that any social grouping models itself upon its system of production, intends to attack directly the capitalist mode of production in order to transform it, by eliminating the employer and thereby achieving sovereignty in the workshop – the essential condition for the enjoyment of real freedom.” Emile Pouget
Well, as I said earlier in the post, there might be a reason why we don't see the Palestinians in the commercial. Maybe they don't show the Palestinians because they want to show part of the purpose of the wall (besides the economical); That palestinians are forced out of sight. The other being of course that it is an Israeli commercial and seeing smiling Palestinians on a commercial would be controversial. I don't see the commercial as anything bad though.
I do not think the intention is to be Anti-palestinian. The colonial mentality is uninentional on this one, because it is so ingrained in the surrounding society that the advertisement makers took it for granted.
Well that seems to be quite obvious anti-arab proboganda. That's how I see it anyway. All commercials are bad in some way though.
"Direct Action is a notion of such clarity, of such self-evident transparency, that merely to speak the words defines and explains them. It means that the working class, in constant rebellion against the existing state of affairs, expects nothing from outside people, powers or forces, but rather creates its own conditions of struggle and looks to itself for its means of action. It means that, against the existing society which recognises only the citizen, rises the producer. And that that producer, having grasped that any social grouping models itself upon its system of production, intends to attack directly the capitalist mode of production in order to transform it, by eliminating the employer and thereby achieving sovereignty in the workshop – the essential condition for the enjoyment of real freedom.” Emile Pouget
Even if it is not anti-palestinian, it is pro-Israeli army = shit.
With all the horrendous bullshit Israel coughs up, this hardly seems like something worth getting angry about.
Of course it is. I find it somewhat entertaining that the Israeli army is painting itself like a cuddly white rabbit. Armies usually paint themselves as brutal destruction machines.
I really think that some of you completely missed the point here..
Perhaps you don't get that portraying the people's suffering in any way - even if making them happy soccer fans - to make ****ing profit is wrong.
It involves direct conflict imagery: wall and army.
And you do NOT turn that into a mockery, or a commercial for your damn cellphone company, no matter how good your intentions were (and this commercial had NONE).
Faceless people behind the walls are not a commercialy exploitable material.
It's not just an insult to them, its an insult to any inteligent viewer.
Just as if someone made a commercial of firefighters and rescue workers playing a little soccer ball in break time while the twin towers were a burning ruin. "Hey, despite that we are under a terrorist attack, let us not forget that life is fun".
"Ideas do not need weapons, if they can convince the great masses." - Fidel Castro
[FONT=Verdana]some amateur leftist songs written by me: Brand new one: TOUR DE MARXISM , Stalingrad battle song , Greet us in Havana, Bolshevik Girl
cover stuff: [/FONT] [FONT=Verdana]Partisan (Leonard Cohen), Working class Hero (John Lennon)[/FONT]
Ah those IDF guyz, they're just regular hardworking joes like us. All they want is a laugh.
KILLFACER KILLFACER KILLFACER KILLFACER KILLFACER KILLFACER KILLFACER KILLFACER KILLFACER KILLFACER KILLFACER KILLFACER KILLFACER KILLFACER KILLFACER KILLFACERKILLFACER KILLFACER KILLFACER KILLFACER KILLFACER KILLFACER KILLFACER KILLFACER KILLFACER KILLFACER KILLFACER KILLFACER KILLFACER KILLFACER KILLFACER KILLFACERKILLFACER KILLFACER KILLFACER KILLFACER KILLFACER KILLFACER KILLFACER
I saw this too.
That is very true! I dislike most adds actually due to that very factor. Do they honestly think me so stupid that I could not see through something that obvious?
An insult? Jeez... if you feel injured by a lousy TV ad I'd say you have a very serious problem and need to cowboy up a little. There's a wide gap between finding something disagreeable and insulting. In case you have not looked it up, an insult is an injury. Doctors refer to injuries to the body as "insults". That is the real meaning of the word. If you call me some nasty name, I may find it disagreeable, but I will not be insulted. If you take a swag at me with a fist and connect, then I would be insulted. My point here goes to use of language. Proper use, that is, and no it is not all relative. Words have meanings and if one fails to use them properly, then what issues from their mouths is of no use to anyone. I point this out because it is an important issue. Clear and effective communications between people is paramount in getting useful things accomplished. Improper use of language is a sign of either ignorance, dishonesty, or ignorant dishonesty and it is rampant, and that is dangerous whether people recognize it or not.
As for being injured by words, the only way that happens is when the "injured" party injures himself. I've been in the martial arts for most of my life, better than 35 years now, and we have a little of everything in our dojo. Black, white, Indian, you name it. First thing we start on in training is to call everyone a nigger or spic or kike, dago, faggot... you name it. By the time a couple of months pass, even the most sensitive among us has become insensitive to the words and thereby a major factor weighing against one's survival in combat has been eliminated. What we learn is that words hold only as much power as one agrees to let them have. It is a lesson for one and all to take to heart, IMO. So who cares what someone says? In the vast and overwhelming cases, words mean nothing if you let them mean nothing.
Video has been removed
I'm trying to decipher this. Its wrong for them to show the IDF as nice fun loving people, they'd more likely lob a grenade back over than the football, but its not meant to be sinister I don't think.
Ivan "Bonebreaker" Khutorskoy16.11.2009"We won't forget, we won't forgive"
The thing that concerns me is that if they wanted to preach a message of equality then they could have just gone out and done it, they could have had a football game with each other in the advert. Instead they leave the Arabs behind the wall, and it is ambiguous. Why do they not give the arab people a face, we don't know what they are thinking on the other side of the wall. In my opinion that is what the advert is trying to achieve. Sympathy for the Israeli's and uncertainty towards Arabs.
"Direct Action is a notion of such clarity, of such self-evident transparency, that merely to speak the words defines and explains them. It means that the working class, in constant rebellion against the existing state of affairs, expects nothing from outside people, powers or forces, but rather creates its own conditions of struggle and looks to itself for its means of action. It means that, against the existing society which recognises only the citizen, rises the producer. And that that producer, having grasped that any social grouping models itself upon its system of production, intends to attack directly the capitalist mode of production in order to transform it, by eliminating the employer and thereby achieving sovereignty in the workshop – the essential condition for the enjoyment of real freedom.” Emile Pouget
It is a typical stupid capitalist advert that somehow happens to be both insensitive and offending, while at the same time, funny and lighthearted. It depends on which way you look at it. One thing is for sure, the company which is responsible for this daft piece of crap is only interested in its image and profit, and was probably well aware that it was going to make a bit of commotion.
Stranger-than-paradise is correct, they should have shown the faces of the palistinians on the other side of the wall too.
