I have in no way altered my opinion that if we are to acknowledge William Morris as one of the greatest of Englishmen it is not because he was, by fits and starts, a good poet; nor because of his influence upon typography; nor because of his high craftsmanship in the decorative arts; nor because he was a practical socialist pioneer; nor, indeed, because he was all these; but because of a quality which permeates all these activities and which gives to them a certain unity...
