The Author
3rd August 2007, 03:16
Gorbachev is new face of Louis Vuitton
Thu Aug 2, 2:28 PM ET
Move over Scarlett Johansson! Mikhail Gorbachev is the new face of Louis Vuitton.
The former Soviet leader is to appear in an ad campaign for the French luxury label, along with Steffi Graf and her husband, Andre Agassi, and Catherine Deneuve, said a statement Thursday from Vuitton, a division of the LVMH group, Moet Hennessy Louis Vuitton SA.
Shot by photographer Annie Leibovitz, the ads focus on travel — a "core value" for the company that started in 1854 as a trunk-maker, the statement said.
Gorbachev is featured in a car, a Vuitton bag at his side and the Berlin Wall in the background. Graf and Agassi are shown snuggling in a hotel room bed. A vampy Deneuve sits perched on a Vuitton suitcase in a foggy train station — or is it a movie set?
Vuitton said it was making donations to former Vice President Al Gore's The Climate Project to fight global warming and Green Cross International, founded by Gorbachev to promote sustained development. The company didn't disclose the amount of the donations.
The campaign — which is to run alongside more traditional fashion ads that in past seasons have featured Johansson — will appear in magazines in September, the statement said.
___
On the Net:
Louis Vuitton:
http://www.louisvuitton.com/
Yes, comrades! Just buy some Vuitton goods at the local mall and support the revolution! :rolleyes:
It's just like his participation in a Pizza Hut commercial 10 years ago to supposedly raise money for the "Perestroika Archives." Now the gimmick is global warming.
I laugh every time I read about how some major corporate fashion label that makes millions is "helping the cause," like fighting poverty or ending hunger. It's the same old tired crumb-feeding bullshit to boost celebrity popularity that we've heard for years. Yet apparently, people seem to still be poor and hungry, so these campaigns and endorsements don't seem to be working. Odd...
Thu Aug 2, 2:28 PM ET
Move over Scarlett Johansson! Mikhail Gorbachev is the new face of Louis Vuitton.
The former Soviet leader is to appear in an ad campaign for the French luxury label, along with Steffi Graf and her husband, Andre Agassi, and Catherine Deneuve, said a statement Thursday from Vuitton, a division of the LVMH group, Moet Hennessy Louis Vuitton SA.
Shot by photographer Annie Leibovitz, the ads focus on travel — a "core value" for the company that started in 1854 as a trunk-maker, the statement said.
Gorbachev is featured in a car, a Vuitton bag at his side and the Berlin Wall in the background. Graf and Agassi are shown snuggling in a hotel room bed. A vampy Deneuve sits perched on a Vuitton suitcase in a foggy train station — or is it a movie set?
Vuitton said it was making donations to former Vice President Al Gore's The Climate Project to fight global warming and Green Cross International, founded by Gorbachev to promote sustained development. The company didn't disclose the amount of the donations.
The campaign — which is to run alongside more traditional fashion ads that in past seasons have featured Johansson — will appear in magazines in September, the statement said.
___
On the Net:
Louis Vuitton:
http://www.louisvuitton.com/
Yes, comrades! Just buy some Vuitton goods at the local mall and support the revolution! :rolleyes:
It's just like his participation in a Pizza Hut commercial 10 years ago to supposedly raise money for the "Perestroika Archives." Now the gimmick is global warming.
I laugh every time I read about how some major corporate fashion label that makes millions is "helping the cause," like fighting poverty or ending hunger. It's the same old tired crumb-feeding bullshit to boost celebrity popularity that we've heard for years. Yet apparently, people seem to still be poor and hungry, so these campaigns and endorsements don't seem to be working. Odd...