$10billion on fucking advertising! - that's how much coke sp

[pastradamus]

$10billion on advertising,can you imagine how much poor people would be off the street's & how many sick people would cured..... with coca-cola's advertising money! who the fuck dosent know what coke is!
Those limey bastards!

[sabre]

thats fucking insane, and more than hlf the world lives on less than 2$ a day (or something like that)

this is a prime example of profit before people

[Nateddi]

no surprise here.

[Anonymous]

MMMMMmmm Coke, cant get enough of that wonderful coke, i'm drinking one right now,lol, yes i hate coke but dammit i can tstop drinking it

[Lardlad95]

thats insane...I mean do they think people will foget that coke exist? first of all they have een around for 100 years or something....i have never met a person who has never drunken or atleast not known what coke is. Coke needs to have its company re-structured

[sabre]

where is your source for this info? im jsut curous becuase id liek to use it in a paper

[pastradamus]

In 2000,General motors spent $47.9 million on internet ads alone. -Guinness world records-

[pastradamus]

Sorry, sabre,Im not sure where I heard it but it is true,I think it was on the news or something......try to find it online.I like coke but thats beyond all limits!

[Supermodel]

Here is an extract from Coke's 2001 annual report.

Advertising Costs.

Our company expenses production costs of print, radio and television advertisements as of the first date the advertisements take place. Advertising expenses included in selling, administrative and general expenses were $1.97 billion in 2001, $1.655 billion in 2000 and $1.609 billion in 1999.

Here is the board of directors:

http://www2.coca-cola.com/investors/annualreport/2001/images/board_photo.jpg

Hey Malte, do you think Coke could send some of those radio advertising dollars to Radio Rebelde????? SWL!!!!

[pastradamus]

It more than $1 billion.that could just be some of their advertising money maybe just america.Last year they were forced to cut down on expenditure because of law-suits in e.g belgium where a load of people got sick from contaminated coke.

[Zippy]

Quote: from Lardlad95 on 7:35 pm on Mar. 3, 2002
... do they think people will foget that coke exist?
Its product placement, not advertising. Everyone knows who coke are, but in multi-national advertising stratergies you have to keep on pushing and pushing until you have the strongest brand name around.

Zippy.

[The Rapparee]

Coca Cola sucks don't even drink the shit anymore. Just drink Orange Juice no that sugary shit.

[Zippy]

Im a true rebel and prefer a nice glass of water. ;)

Zippy.

[The Rapparee]

We pay for water just like we pay for everything. Maybe not air but there must be some rediculous one for that as well. We pay for everything.

[guerrillaradio]

Like I have said, I suffer from caffeine dependence, so I struggle to get through a day without two litres of Diet Coke and several cups of coffee. I'm not proud of it, but it's something that has to be done...I don't even like the fucking taste that much!!!

[Supermodel]

Pastra, I didn't mean to diss your post, I'm just quick at finding financial info that's all. Clearly almost $10 bil has been spent in the last 5 years, and it's an obscene amount of money.

I think coke is successful in the 3rd world because they can't drink the water.

[Zippy]

Quote: from The Rapparee on 1:26 pm on Mar. 6, 2002
We pay for water just like we pay for everything.
Not really, you can happily store and collect your own water supply but it takes land, technology and effort to do it. In Britain they dont really sell you the water, they sell you the service of collecting, treating and disposing of it.
Plus, you cant get coke on tap. ;)

Zippy.