Kurai Tsuki
17th March 2004, 01:52
No Logo is the most detailed, fact giving book ever written on modern corporate policy, and how it affects ordinary people around the world.
Covered in this book are topics like Export Processing Zones (AKA sweatshops), Western employment, corporate advertising styles, corporate influence over public space, how the Reagan administration's policies caused schools to have to turn to corporate sponsorship and how so many professors felt betrayed when their schools sided with sponsors when the results of an experiment did not turn out the way the sponsor planned. In fact, the book's content is so broad that it has to be divided into different sections that can easily be like books in themselves.
Klein is obviously an activist, so the reader can be assured that the book will be written from a very progressive standpoint, and will, "pull no punches," when assigning blame when dealing with the problems facing the industrial world. This is a sharp contrast to the book, Globalization and its Discontents, which was written by a former member of the World Bank and Clinton's administration.
I think that Naomi Klein is one of the writers best suited to describe modern corporate behavior. Almost every instance she gives is backed up by a personal experience, such as traveling to Indonesia and interviewing EPZ workers or to Manhattan to get a perspective of those working for big chain stores in America and to explain what the companies' propaganda to their workers is. And so each fact giving chapter seems to come bundled with a story of one of, "Naomi's Adventures," which leaves the reader feeling like he/she has a new understanding of an issue.
I highly recommend No Logo for anyone interested in the harmful effects of Western corporate policy and obsession with corporate brands.
Covered in this book are topics like Export Processing Zones (AKA sweatshops), Western employment, corporate advertising styles, corporate influence over public space, how the Reagan administration's policies caused schools to have to turn to corporate sponsorship and how so many professors felt betrayed when their schools sided with sponsors when the results of an experiment did not turn out the way the sponsor planned. In fact, the book's content is so broad that it has to be divided into different sections that can easily be like books in themselves.
Klein is obviously an activist, so the reader can be assured that the book will be written from a very progressive standpoint, and will, "pull no punches," when assigning blame when dealing with the problems facing the industrial world. This is a sharp contrast to the book, Globalization and its Discontents, which was written by a former member of the World Bank and Clinton's administration.
I think that Naomi Klein is one of the writers best suited to describe modern corporate behavior. Almost every instance she gives is backed up by a personal experience, such as traveling to Indonesia and interviewing EPZ workers or to Manhattan to get a perspective of those working for big chain stores in America and to explain what the companies' propaganda to their workers is. And so each fact giving chapter seems to come bundled with a story of one of, "Naomi's Adventures," which leaves the reader feeling like he/she has a new understanding of an issue.
I highly recommend No Logo for anyone interested in the harmful effects of Western corporate policy and obsession with corporate brands.