Coca-Cola EXPOSED for RACISM (story inside)

[Rodnegro]

Some food for thought about Coca’s latest ad -

* The following gifs are animated, they may take a minute to load depending on your connection speed

http://www.rodrigo-ny.com/banner/Thirst01.gif






http://www.rodrigo-ny.com/banner/Thirst04.gif






http://www.rodrigo-ny.com/banner/Thirst02.gif






http://www.rodrigo-ny.com/banner/Thirst09.gif






http://www.rodrigo-ny.com/banner/Thirst10.gif






http://www.rodrigo-ny.com/banner/Thirst11.gif

Over the course of the next two weeks, we will be releasing a series of animations that vividly depict the parallels between Coca-Cola’s stereotypical “Thirst” character, and the now admittedly racist memorabilia of the past. We ask you to pass these pieces along, helping others to not only see the roots of racism, but also how it has been manifested in modern times in order to generate money.

We also ask you e-mail or write The Coca-Cola Company, demanding their racist “Thirst” character be removed immediately (accompanied by a public apology), as well as alert local and national media outlets about this story. Let the world know you will not be bamboozled again, as we must collectively refuse to accept this exploitation and ignorance. We the people are the backbone of these oppressive companies, as both workers and consumers, the least they can do for us is show some respect. This is not a Black or White issue, it is a matter of we the people versus the powers that be. Stand up and do something about this injustice, for the longer we allow these seeds to grow, the deeper their racist roots will become embedded within our society.

Send Coca-Cola an email: http://www2.coca-cola.com/mail/eQuery_other.html


The entire story is over at http://www.rodrigo-ny.com/home.asp

[Michael De Panama]

How are the commercials racist?

[Individual]

Yes. My thought exactly.

I honestly don't see the comparison. Let alone do I think that the Coca-Cola company had any idea that this comparison could be made.

These commercials are surely aiming to attract the black community. Not to offend them as you say.

I am definetely no Coca-Cola advocate, however I cannot see any comparison making them racist.

[Eastside Revolt]

If you don't see the racism, it just goes to show how good they are at hiding it. The best thing I can compare it too, is using some retarded, ignorant cowboy to sell Sprite.

EDIT: Actually no, better yet, make that a poor white american soldier, (instead of a cowboy)

[Rodnegro]

Originally posted by [email protected] 8 2004, 08:58 PM
Yes. My thought exactly.

I honestly don't see the comparison. Let alone do I think that the Coca-Cola company had any idea that this comparison could be made.

These commercials are surely aiming to attract the black community. Not to offend them as you say.

I am definetely no Coca-Cola advocate, however I cannot see any comparison making them racist.
It is racist because it is one gigantic stereotype, not to mention it has historic roots. Large marketing firms do heavy amounts of research before beginning a project, so they knew about the past history of black figurines.

They are trying to attract Blacks, but the problem they are doing it by trying to make Blacks see themselves urban pimps with broken slang and outlandish hair. They want Blacks to make characters like thirst become an accepted self-image, while in the process trying to give everyone else a good laugh - all at the expense of the Black man. It is very similar to the sambos and mammies of the past. Here is a link to a video including some of them (if you have dial up, it may take a couple minutes to load. it is 2.6 MB) ......

http://www.rodrigo-ny.com/banner/Thirst00.gif

I know a lot of white people (not all) deny racism because they don't want to be associated with it, but if you are white, it doesn't mean you are guilty by association. Trying to bury racism and pretending as if it does not exist is not an option, not to mention it shows you are in serious denial. Minorities have to endure racism everyday, so when someone tries to imply that racial issues should be left alone, it is both insulting and indicative of a lack of understanding for the matter.

[dopediana]

actually, this reminds me of something from ghost world
http://www.lestersilva.com/cciplate4.jpg
the coon's chicken inn symbol which actually did exist has racist connotation. it implies blacks as large, smiling, vacant chicken cooks or whatever. i don't know if i would necessarily call this racism though i'm tending towards it but it's establishing blacks' place in commercialism as a simple, unsophisticated being which i think is wrong considering how they've been treated by the world these past hundreds of years.

[Michael De Panama]

I'm not white. I don't deny that racism still exists. But I don't see how the bloody fuck the Sprite guy is racist. Someone explain it to me. Sprite does the same shit by using people from the Wu Tang Clan in their commercials. Is that "racist"?

[Hampton]

I think Rod already said how it was racist already. They're trying to attract a black audience, how do they do it? With a stupid doll with an afro dressed in Tims and a gold chain around his neck speaking fucked up ebonics, which nobody in their right mind would talk like. I mean Thirst isn't portrayed with big lips and yessa bossin but he might as well be.

I would imagine they do so becuase it's not as easy to appeal to the intellectual aspects of that culture, how do you link Malcolm X or MLK with Sprite? You can't, so you go after another more shameful aspect of a people, the sterotypes of pimps, outlandish clothes, excessive jewelry and bad speaking habits.

[Xvall]

I don't see it as 'Klan' racist, but it is racist to some degree, as it attempts to [poorly] play racial stereotypes. Anyone ever seen those 'Homie' figurines? That's kind of what this reminds me of.

[Lardlad95]

Originally posted by [email protected] 9 2004, 09:41 PM
I think Rod already said how it was racist already. They're trying to attract a black audience, how do they do it? With a stupid doll with an afro dressed in Tims and a gold chain around his neck speaking fucked up ebonics, which nobody in their right mind would talk like. I mean Thirst isn't portrayed with big lips and yessa bossin but he might as well be.

I would imagine they do so becuase it's not as easy to appeal to the intellectual aspects of that culture, how do you link Malcolm X or MLK with Sprite? You can't, so you go after another more shameful aspect of a people, the sterotypes of pimps, outlandish clothes, excessive jewelry and bad speaking habits.
PRecisely. I don't believe the comercials are blatantly racist. But they are obviously trying to "urbanize" ie "blackenize" their commercials to attract minorities.

The problem is their commercials are sterotypical

[Individual]

PRecisely. I don't believe the comercials are blatantly racist. But they are obviously trying to "urbanize" ie "blackenize" their commercials to attract minorities.

The problem is their commercials are sterotypical

Exactly, therefore race issues have nothing to do with it.

I don't get mad when I see fat white guys sitting on a couch doing absolutely nothing in commercials. I don't get mad at Mcdonalds adds for portraying white skateboarders in a their little 'rap'. I don't get mad when white parents are 'rock stars'. I don't get mad for 95% of the commercials containing 'white' people, for many of them put white people into stereotypes.

Honestly, do you think a company that has a large minority consumer rate would risk making racist adds? Is a joke worth millions upon millions of dollars? Hell no. You guys took this way beyond the limits. I may not be black, but I can tell you this is sure as hell not racist. Stereotypical yes, racist no. There is a difference. There are bigger race issues to worry about than a 'stereotypical' add that Coca-Cola put out.

[Hampton]

I don't get mad when I see fat white guys sitting on a couch doing absolutely nothing in commercials.

Being fat isn't a race exclusive sterotype. It's probally an American sterotype, but, that's beside the point.


I don't get mad for 95% of the commercials containing 'white' people, for many of them put white people into stereotypes

What's a "white" sterotype that hurts the character of those people? When you show this doll speaking a broken language, it's being portrayed as ignorant and people will see him and those who speak like him as such, that's harmful to a large part of the community in which the commercial is trying to bag and which unfortunately it might.


Honestly, do you think a company that has a large minority consumer rate would risk making racist adds? Is a joke worth millions upon millions of dollars?

It depends on how many people will realize what it is. When most people see the doll they laugh because it's funny when people speak slang or dress funny or have crazy big unkept hair right? When you do they you're just dismissing a lot of people who do the same thing Thist is doing but don't realize that their image is being prostituted to sell a shitty soft drink.

[SittingBull47]

meh, I don't find the commericials incredibly racist but i won't deny your evidence. I'm sure there was some involved. The little ghetto guy in the Sprite commercials pisses me off. exploitation.

[Lardlad95]

Originally posted by [email protected] 10 2004, 04:33 PM

I don't get mad when I see fat white guys sitting on a couch doing absolutely nothing in commercials.

Being fat isn't a race exclusive sterotype. It's probally an American sterotype, but, that's beside the point.


I don't get mad for 95% of the commercials containing 'white' people, for many of them put white people into stereotypes

What's a "white" sterotype that hurts the character of those people? When you show this doll speaking a broken language, it's being portrayed as ignorant and people will see him and those who speak like him as such, that's harmful to a large part of the community in which the commercial is trying to bag and which unfortunately it might.


Honestly, do you think a company that has a large minority consumer rate would risk making racist adds? Is a joke worth millions upon millions of dollars?

It depends on how many people will realize what it is. When most people see the doll they laugh because it's funny when people speak slang or dress funny or have crazy big unkept hair right? When you do they you're just dismissing a lot of people who do the same thing Thist is doing but don't realize that their image is being prostituted to sell a shitty soft drink.
thanks for taking that one,I'll field the next one

[Xvall]

Honestly, do you think a company that has a large minority consumer rate would risk making racist adds? Is a joke worth millions upon millions of dollars?

Ambercrombie and Fitch did it; quite blatantly too, by the way. Just adding in something.

http://classic.rainbowkids.com/images/502finch2.jpg

It reads:


WONG
BROTHERS

LAUNDRY SERVICE
555-WONG

TWO WONGS CAN MAKE IT WHITE

[praxis1966]

Now that's fucked up. But I have a couple of questions for Panama. Have you ever seen Higher Learning? You say you're not white, but does it mean that racism no longer exists in America just because noone's burning a cross in your lawn?

[Wiesty]

omg. not another stupid debate. seriously the authoritoes gotta get their panties outta a knot. ITs a little character whos african american. Would anyone complain if the character was white. Its what the crowd wants to see. and i dont think the majority of african americans teens and young adults give a #@## eaither. And if its the old men in the aa society then they shouldnt watch.

[Rodnegro]

Originally posted by [email protected] 11 2004, 02:16 PM
omg. not another stupid debate. seriously the authoritoes gotta get their panties outta a knot. ITs a little character whos african american. Would anyone complain if the character was white. Its what the crowd wants to see. and i dont think the majority of african americans teens and young adults give a #@## eaither. And if its the old men in the aa society then they shouldnt watch.
Fresh off the homepage -

The following exert is from a recent conversation concerning The Coca-Cola Company's latest character "Thirst". The questions posed by this person have been highlighted in bold. Our reason for posting this debate is to resolve some of the questions and concerns regarding our most recent campaign.

----------------------

I would prefer not to make this a Black and White issue, for I do not believe there is much of a comparison between the two, seeing how the history of Blacks is far different than that of Whites (especially in America), but I will entertain your questions for the sake of coming to a better understanding on the matter.

If the person [who created “Thirst”] were non-white would it be racist?

Yes, the same basic rules would still apply in this instance. Seeing how the majority of the profits would still go to a corporate conglomerate, on top of the fact that the same stereotypes would continue to be engrained into our society, there would really be no difference in the end result. It is more about the message and its impact than it is the medium.

If the doll was white and the voice was a white comedian would it reflect the idea that association with blacks is bad for a product?

No, if the doll was White and portrayed in a similar manner, it would mean the world as we know it has officially come to an end. You could never get something like lets say a “German” doll, who bears a short moustache, military attire equipped with a red armband, and walks around Jewish people with his hand in the upright position on TV.

Why would this never happen? Because no one laughs at events like the Holocaust, because the Holocaust has never been portrayed as a laughing matter. Blacks, on the other hand, have been enslaved, tortured, hanged, denied basic civil liberties, and ridiculed since the colonization of America. The constant disrespect and second-class status that has been placed upon Blacks since the birth of what is now known as America is what sets the stage for the means and mindset needed to execute such a stereotypical campaign. This is one of the reasons we have included a brief pictorial overview of such events alongside the “Thirst” character.

To answer your question more specifically, no, a White doll would not lead to an outcry of exclusion or the unfair favoring of Whites. No one strives to be publicly ridiculed by a stereotypical puppet. Blackface arose out of this same mindset – be portrayed our way, or there will be nothing for you to portray at all.

I think Thirst represents a shift in our cultural dynamics where it is cool to be black and lingo that originated in the black community is now embraced everywhere

I do not think many White people truly believe it is cool to be Black. For starters, Black is not one thing. You cannot say this is what it means to be Black. Being Black can mean anything under the sun, so you cannot typecast an entire race as one in the same. But America does, so being Black in America pretty much means you are little more than the stereotypical traits “Thirst” embodies.

People who say they envy Blacks, and there is a world of difference between envying someone and respecting them, generally desire the popularized aspects such as the over-hyped street fables, athleticism, and rhythm - all of the things Corporate America promotes as a means of making money. Blacks are far more, but the sad thing is no one portrays that side because who wants to hear “boring” stories about social activists and intellects. Instead we just keep laughing at “harmless” stereotypes like “Thirst”, pretending as if racism is dead, and acting as if everyone knows about the endless capabilities and accomplishments of Blacks.

Chris Rock said it best – “Even the one-legged bus boy in here wouldn’t trade places with my Black ass – and I’m RICH!”

[Individual]

And did we forget my arguement? I stated the commercials were stereotypical. What you are arguing for is that they are placing the 'black' race into a stereotype. While I agree with that, I don't agree that they are racist due to the fact that there is no discrimination. Only placing a stereotype.

I am not going to continue with the debate, for I fear that words may come across incorrect on the internet, and I do not want a wrong impression to be presented. I do agree that the stereotype on the commercials is not correct, however they are not racist.

[Hampton]

I answered you:


Originally posted by [email protected] 10 2004, 11:33 AM

I don't get mad when I see fat white guys sitting on a couch doing absolutely nothing in commercials.

Being fat isn't a race exclusive sterotype. It's probally an American sterotype, but, that's beside the point.


I don't get mad for 95% of the commercials containing 'white' people, for many of them put white people into stereotypes

What's a "white" sterotype that hurts the character of those people? When you show this doll speaking a broken language, it's being portrayed as ignorant and people will see him and those who speak like him as such, that's harmful to a large part of the community in which the commercial is trying to bag and which unfortunately it might.


Honestly, do you think a company that has a large minority consumer rate would risk making racist adds? Is a joke worth millions upon millions of dollars?

It depends on how many people will realize what it is. When most people see the doll they laugh because it's funny when people speak slang or dress funny or have crazy big unkept hair right? When you do they you're just dismissing a lot of people who do the same thing Thist is doing but don't realize that their image is being prostituted to sell a shitty soft drink.

[SlimJin]

Originally posted by [email protected] 9 2004, 09:41 AM
I know a lot of white people (not all) deny racism because they don't want to be associated with it, but if you are white, it doesn't mean you are guilty by association. Trying to bury racism and pretending as if it does not exist is not an option, not to mention it shows you are in serious denial. Minorities have to endure racism everyday, so when someone tries to imply that racial issues should be left alone, it is both insulting and indicative of a lack of understanding for the matter.
Im not White or Black and honestly as a Latino it easier for me to pick up on these things because I dont have any reason to defend either side. But when you say that "Minorities have to endure racism everyday" I think that maybe the minorities are slipping their racism past you and you deny it. Honestly, watch one episode of Chappelle's Show or any other show with a Black cast on UPN or anything for that matter they discriminate against white people by mocking them with goofy stereotypes but you dont notice it or maybe you do and are in denial as you say White people are. I think its mutual among everybody not just limited to the minorities.

[Cooler Reds Will Prevail]

^^ i agree for the most part

heres my stance on the sprite guy. i do find that it exploits the black community and is stereotypical. however, what is the general market that Coca-Cola is trying to appeal to in that commercial? young african american males. Coca-Cola isn't stupid. do you honestly think that their commecials would work better if they had a wealthy, correctly speaking African American business man advertising their product? no, because in reality, the majority of african americans live in urban areas where people are generally less educated with their vernacular, and so that is the type of character that young black males will relate to... its not racist at all, but its the best way to advertise their product. that community would not respond to a higher class african american advertising the product, and he would become the laughingstock of the black community. people would purposely not buy their products because they'd feel coca-cola was pushing the wrong image of blacks (when in reality they'd be pushing the correct image).... jus my centavos on that........

[Individual]

First off, thank you ^ for saying that. I have a feeling being 'white' that I am not going to be taken seriously because 'I don't deal with race issues'. Therefore it is not a winning battle for me.


I answered you:

And yes. However like I said, I do not wish to debate the issue anymore for I have a feeling that you may mis-interpret what I have had to say. I completely agree that racism exists, and I do not believe that it is in any way correct.

All I really have to say on this topic is that these commercials are not 'racist', only stereotypical. SlimJim brought up a good point. You don't see me starting a topic concerning Dave Chapelle ragging on white people on TV. You didn't see me boycotting Richard Pryor's comedy act. You do not see me standing up against the 'black' TV shows that make 'white remarks'. Honestly I am with you in other areas of racism, however to say that this is racist is crazy. It is a stereotype. However advertising uses stereotypes in many campaigns. Whether or not it is correct, it has happened since advertising has begun.

[Hampton]

First off, thank you ^ for saying that. I have a feeling being 'white' that I am not going to be taken seriously because 'I don't deal with race issues'. Therefore it is not a winning battle for me.

Oh Jesus Christ, get real. Race has nothing to do with how one perceives your arguments. Don't make excuses, I don't know anyone's fucking race by what they post over the internet.


And yes. However like I said, I do not wish to debate the issue anymore for I have a feeling that you may mis-interpret what I have had to say. I completely agree that racism exists, and I do not believe that it is in any way correct.

Stop being so fancy and tip toeing around the subject, say what you want to say and don't make up reasons for not saying them. Other people have said how they feel, agree or disagree, just say it and I'm sure we'll be able to deal. Nobody has resorted to name calling and I doubt it'll resort to that.


You don't see me starting a topic concerning Dave Chapelle ragging on white people on TV.

Why would I start a topic about it? If you're mad go ahead and start one, I'm all for it.


You didn't see me boycotting Richard Pryor's comedy act.

Dude hasn't had a comedy act for a few years. But when he talks about the races it's usually from both sides, in a clip called "white black people" of Kazaa he's making observations about both races. And another clip called "Niggers vs The Police" it's hard not to say that it's the truth about not wanting to be another accident.


You do not see me standing up against the 'black' TV shows that make 'white remarks'.

If some show on the WB gets you heated say something about it, that's what this place is for.


Honestly I am with you in other areas of racism, however to say that this is racist is crazy. It is a stereotype. However advertising uses stereotypes in many campaigns. Whether or not it is correct, it has happened since advertising has begun.

It's exploitation prostituting stereotypes of a culture to sell a drink. Some may says it's racist I don't think it's to far off.

I chicorazon I


Coca-Cola isn't stupid. do you honestly think that their commecials would work better if they had a wealthy, correctly speaking African American business man advertising their product? no, because in reality, the majority of african americans live in urban areas where people are generally less educated with their vernacular, and so that is the type of character that young black males will relate to

And I would argue against the whole situation. Why shouldn't Coke try and attach itself to the more educated members of a particular group unless they didn't give a shit about them? They're leaching off something that has become a stereotype of a people. They're not trying to help those in the community which they're targeting they want to take their image, make money off of it, then forget about them until they develop another pop culture image.

But that's all really beside the point. The majority of people who listen to that music and want to live that lifestyle are not black and don't live in ghettos and can speak the perfect vernacular if they want to. The idea was to draw black consumers with pimped out clothing, afros, and bad English, it won't work. People may be uneducated but they're not stupid.

And to say that they relate to the stupid less-educated man is horsefeathers, you don't know what someone can relate until you try it. People will relate to these men becuase they can express what they are unable to and know what they've been through, something a little doll cannot do.


That community would not respond to a higher class african american advertising the product, and he would become the laughingstock of the black community.

You don't know this because I doubt it has ever been tried. Because it's harder to do then to use the overblown aspects of a community. Their product is crap so how can you attach W.E.B. Du Bois to it? You can't, Cornell West isn't going to do a Coke commercial, but, to say that people wouldn't respond to him is wrong.

[Cooler Reds Will Prevail]

you make plenty of good points. the truth is, the majority of companies don't give a FUCK about the people they're selling to... thats the truth of the matter.

people would respond to somebody like cornell west for an issue like education, or advancement, or anything like that. they would not respond to him selling a product. from a latino perspective, i know that i would respond to Paul Rodriguez selling me something better than (insert upper class latino person here).... feel me??? its just how things are

[Individual]

Stop being so fancy and tip toeing around the subject, say what you want to say and don't make up reasons for not saying them. Other people have said how they feel, agree or disagree, just say it and I'm sure we'll be able to deal. Nobody has resorted to name calling and I doubt it'll resort to that.

Tip-toeing around the subject. You can sure as hell bet your wallet I am. Race is a nasty issue, with excuses from both sides. It is a battle that cannot be one. And please don't come back with your insistant remarks, seeing as I presented my beliefs but with caution. Why wouldn't I tip-toe around the topic? If I came back and said that you are not helping the issue of racism by accusing numerous things of being racist, I will be labelled as 'in denial' or 'racist'. Therefore, why wouldn't I 'tip-toe' around the subject?


Why would I start a topic about it? If you're mad go ahead and start one, I'm all for it.

That's the whole point, I'm not mad. What about the commercial: The setting is a club consisting of all African-Americans. Hip-Hop is being played, and everyone's having a good time. Then all of this sudden two 'white guys' walk in and start dancing like complete idiots (labelling white guys as 'not as cool' as blacks). The comment comes up: 'Who let these guys in'.

Are you going to try and tell me that this is not racist? Or atleast stereotypical? So don't play like Coca-Cola is a 'white only' company that is trying to showcase white-superiority through it's commercials.

My question is; If you are so concerned with racism in general. Why are you not advocating racism directed towards white's? Why does this only come up when African-American's are the target? If you are that concerned over racism, why haven't you started any threads about the commercial I described, or the Dave Chapelle show?

What is funny, is that I watch the Dave Chapelle Show for entertainment. In my lifetime I have seen things on television that are extremely more racist than a 'Coca-Cola figurine', yet just recently has racism become a major issue. I'm not saying it wasn't an issue before, however why now? Things have become more politically correct, and less racist, yet as this happens, race becomes a bigger issue in the media.


Dude hasn't had a comedy act for a few years. But when he talks about the races it's usually from both sides

Ok, however in his jokes is he not putting 'whites' into a stereotype?

My point with all of this is to show you both sides of the coin. With your comment concerning Dave Chappelle's racist jokes: "Why would I start a topic about it?" leaves me to wonder if you only care about one side of racism. The one that target's you.

When you say:


Being fat isn't a race exclusive sterotype. It's probally an American sterotype, but, that's beside the point

Leaves me to comment; wearing baggy pants, chains, white sneakers, and talking with slang isn't a 'black' only stereotype. Have you not seen the subculture of hip-hop in which many teenage 'white boys' do exactly this. So your 'black only stereotype' that you say that Coca-Cola is putting across isn't 'black' only now is it? There are two sides to the coin. And while I agree that racism exists, my question is why are you not defending all areas of racism?

Can you see where I am trying to get at with this?

[Individual]

Oh come on Hampton. I've seen you on literally the entire day.

You were so insistant that I post my feelings, now I have and your not answering?

[SlimJin]

Why provoke an argument that wont change shit? :huh:

[Individual]

haha.

I am not trying to argue with Hampton on the subject. He asked to share my feelings, and I did. He just isn't responding to them, and I'm wondering why.

Besides, how many arguments on Che-Lives are there that don't solve anything? Come on now. That's the fun in it... ;)

[Hampton]

That's the whole point, I'm not mad. What about the commercial: The setting is a club consisting of all African-Americans. Hip-Hop is being played, and everyone's having a good time. Then all of this sudden two 'white guys' walk in and start dancing like complete idiots (labelling white guys as 'not as cool' as blacks). The comment comes up: 'Who let these guys in'.

Are you going to try and tell me that this is not racist? Or atleast stereotypical? So don't play like Coca-Cola is a 'white only' company that is trying to showcase white-superiority through it's commercials

It's stereotypical yes, but there is a fundamental difference in the commercials. One has two people dancing bad, the other is making fun a culture, making fun of the way people talk and dress and ultimately making fun of a whole group of people with a large consumer base, which they are exploiting to sell a drink.

People dancing bad isn't a culture or a lifestyle.


My question is; If you are so concerned with racism in general. Why are you not advocating racism directed towards white's? Why does this only come up when African-American's are the target? If you are that concerned over racism, why haven't you started any threads about the commercial I described, or the Dave Chapelle show?

I hadn't seen the commercial first thing, and I'm not going to become the one man patrol of racism here. Take notice that I didn't start the thread I was just posting my point of view.

But also take notice that when there's a commercial of people dancing bad it's a lot different when you make fun of a vernacular, a lifestyle, and a culture that happens to be popular for the moment. There is a big difference you laugh when people dance bad and that's that, when walking down the street you can't tell if someone dances good or bad that doesn’t effect your judgment of that person. But when you see someone with an afro, pimped out clothing, big chains, you may have already cast a judgment on that person because of that commercial and cast a negative image.

The one I saw had Thirst in some dude's house who had a Sprite machine in his house, excess at its finest, not to mention it had Thirst drooling over the idea, I know I don't want that shit in my house.

If you feel offended by what Dave Chapelle is saying or doing on his show and the way it portrays people don't wait for me to complain about it, you say something about it then don't complain when nobody else does.


Ok, however in his jokes is he not putting 'whites' into a stereotype?

It also included black stereotypes.


My point with all of this is to show you both sides of the coin. With your comment concerning Dave Chappelle's racist jokes: "Why would I start a topic about it?" leaves me to wonder if you only care about one side of racism. The one that target's you.

Please, thanks for the personal attack though. This has degraded into you question my agenda when I see racism, this doesn’t belong here and it's not going anywhere. Take it somewhere else.


Leaves me to comment; wearing baggy pants, chains, white sneakers, and talking with slang isn't a 'black' only stereotype. Have you not seen the subculture of hip-hop in which many teenage 'white boys' do exactly this. So your 'black only stereotype' that you say that Coca-Cola is putting across isn't 'black' only now is it? There are two sides to the coin. And while I agree that racism exists, my question is why are you not defending all areas of racism?

Welcome to the party. What took you so long to get here? I said before that the audience they want to target isn't going to work because most of those who have adopted that culture aren't black when I said this:


The majority of people who listen to that music and want to live that lifestyle are not black and don't live in ghettos and can speak the perfect vernacular if they want to. The idea was to draw black consumers with pimped out clothing, afros, and bad English, it won't work.

And I never called it a "black only stereotype", no aspect is owned by one people, we all share in it all, taking what attracts us and making it out own. And when you say I'm not defending all areas my answer is it's not my job, I am not the one man Che Lives PC race patrol, I will never be that so stop trying to egg me on about it, I make my voice heard when I see the underprivileged being prostituted for consumerism and blatant attacks on people because of the color of their skin, nothing more nothing less.

If you don't like it, take it up with consumer affairs.