Tesco use face-scan tech to target ads

[Dennis the 'Bloody Peasant']

...what the fuck? Going into freaky territory here.
Big Brother is watching ...and trying to meet your consumer needs.
Also shows how we're viewed by the corporations: targets, units that fit into neat columns (male, aged 30-55, lower-middle-class, owns car blah blah blaaaaaah).

Tesco is installing face-scanning technology at its petrol stations to target advertisements to individual customers at the till.
The technology, made by Lord Sugar's digital signage company Amscreen, will use a camera to identify a customer's gender and approximate age.
It will then show an advertisement tailored to that demographic.
Tesco says the screens will be rolled out across all of its 450 forecourts in the UK.
"It's like something out of Minority Report," said Amscreen's chief executive Simon Sugar, Lord Sugar's eldest son.
"But this could change the face of British retail, and our plans are to expand the screens into as many supermarkets as possible."
A Tesco spokeswoman said: "This is not new technology."
"No data or images are collected or stored and the system does not use eyeball scanners or facial-recognition technology", she added.

(BBC News)

[Sinister Intents]

This is pretty freaky shit, fuck marketing, fuck consumerism. I learned about this at college today as well

[Arlekino]

Somebody told me this was long time ago, if is truth is nothing new, so absolutely fuck consumerism.

[adipocere]

Has it not dawned on corporations and advertisers that the public absolutely hates this type of shit? I can't imagine the ads doing anything but instilling a deep, black loathing for the products, and running "consumers" off.

[bcbm]

when i used to work at a library i was shelving in the children's section and found some magazine talking about 'the future,' so i decided to take a look and see what they were predicting for the kids. there was a lot of stuff, but one part about a supermarket basically explained that everyone will have a chip in their arm attached to their bank account, previous purchases, etc so as you walk down the aisle certain products will 'remind you' to pick them up and then you can just walk out the door without checking out and everything will be automatically deducted from your arm chip bank account or whatever.

and this was all presented as being cool and exciting, not deeply horrifying.




Has it not dawned on corporations and advertisers that the public absolutely hates this type of shit? I can't imagine the ads doing anything but instilling a deep, black loathing for the products, and running "consumers" off.

i would imagine most people aren't really that bothered

[Decolonize The Left]

when i used to work at a library i was shelving in the children's section and found some magazine talking about 'the future,' so i decided to take a look and see what they were predicting for the kids. there was a lot of stuff, but one part about a supermarket basically explained that everyone will have a chip in their arm attached to their bank account, previous purchases, etc so as you walk down the aisle certain products will 'remind you' to pick them up and then you can just walk out the door without checking out and everything will be automatically deducted from your arm chip bank account or whatever.

and this was all presented as being cool and exciting, not deeply horrifying.


That shit already exists. A smartphone can hold a shopping list and audibly remind you of shit and you can check out by simply tapping the phone on the foursquare thing or whatever. Everything is credit related so no money physically exchanges hands. Now they're making smart watches so you won't even need to hold the phone...

Welcome to the future.

[ÑóẊîöʼn]

when i used to work at a library i was shelving in the children's section and found some magazine talking about 'the future,' so i decided to take a look and see what they were predicting for the kids. there was a lot of stuff, but one part about a supermarket basically explained that everyone will have a chip in their arm attached to their bank account, previous purchases, etc so as you walk down the aisle certain products will 'remind you' to pick them up and then you can just walk out the door without checking out and everything will be automatically deducted from your arm chip bank account or whatever.

and this was all presented as being cool and exciting, not deeply horrifying.

If I could get a chip in my arm which could be hacked to enable me to walk out of stores with free stuff, then you bet I would get one.