Popular Front of Judea
4th September 2013, 20:57
Mather & Company, Chicago printers who capitalized on the 1920s-era fascination with enhancing efficiency in the workplace, produced this colorful motivational art to be hung in factories and offices.
Historian David A. Gray writes that the Seth Seiders Syndicate, which owned Mather & Company, built on the success of the government’s poster campaign during WWI. The Syndicate seized upon the idea of asking businesses to subscribe to a poster series, selling clients on the concept of workplace artwork featuring maxims that would represent the latest in management theory.
Unlike workplace safety posters—also a recent invention in the early twentieth century—Mather’s art dictated rules of interpersonal workplace behavior. The posters preached self-discipline, loyalty, honesty, and diligence, and promised that workers who followed these guidelines would be promoted above their peers.
The appeal to the individual, as Gray points out, was of particular interest to employers in the 1920s, who were emerging from a few decades of severe conflicts between labor and management. Catering to managers looking to avert further trouble from within, Mather posters tried to get individuals to think of their own interests rather than those of a union or ethnic group.
http://i.imgur.com/5GG9KBD.jpg
The Colorful Posters That Motivated Jazz-Age Workers To Strive | Slate (http://www.slate.com/blogs/the_vault/2013/08/31/mather_posters_workplace_incentive_art_from_the_19 20s.html)
Historian David A. Gray writes that the Seth Seiders Syndicate, which owned Mather & Company, built on the success of the government’s poster campaign during WWI. The Syndicate seized upon the idea of asking businesses to subscribe to a poster series, selling clients on the concept of workplace artwork featuring maxims that would represent the latest in management theory.
Unlike workplace safety posters—also a recent invention in the early twentieth century—Mather’s art dictated rules of interpersonal workplace behavior. The posters preached self-discipline, loyalty, honesty, and diligence, and promised that workers who followed these guidelines would be promoted above their peers.
The appeal to the individual, as Gray points out, was of particular interest to employers in the 1920s, who were emerging from a few decades of severe conflicts between labor and management. Catering to managers looking to avert further trouble from within, Mather posters tried to get individuals to think of their own interests rather than those of a union or ethnic group.
http://i.imgur.com/5GG9KBD.jpg
The Colorful Posters That Motivated Jazz-Age Workers To Strive | Slate (http://www.slate.com/blogs/the_vault/2013/08/31/mather_posters_workplace_incentive_art_from_the_19 20s.html)