Log in

View Full Version : Ikea removes women from its Saudi catalogue



Zostrianos
2nd October 2012, 03:42
They photoshopped women from their Saudi catalogue, but now, after it's done, they say they're sorry
http://www.bbc.co.uk/news/world-europe-19786862

http://news.bbcimg.co.uk/media/images/63217000/jpg/_63217704_ikea_comp%282%29.jpg
Swedish furniture company Ikea has said it regrets that images of women are missing from the Saudi version of its catalogue.
Women are clearly present in corresponding images in the firm's English-language catalogue.
The firm said "excluding women from the Saudi Arabian version of the catalogue is in conflict with the Ikea Group values".
It attributed the gaffe to the fact its Saudi operation is run by a franchisee.
Several images in the catalogue, published on Ikea's Saudi website (http://onlinecatalogue.ikea.com/SA/ar/IKEA_Catalogue/), show women completely absent in a number of promotional scenes.
The same images in other versions of the catalogue include women.
Ikea said it was reviewing its "routines" in response to the issue.
"We support the fundamental human rights of all people and we do not accept any kind of discrimination," the company said in a statement to the BBC.
Islamic Sharia law is applied strictly in Saudi Arabia, where the ruling Al Saud family espouses a fundamentalist interpretation of Islam known as Wahhabism.
Women live under various restrictions, including no right to drive, and must be covered whenever they are outside the home.
Saudi leader King Abdullah is seen as trying to cautiously introduce reforms, some aimed at loosening restrictions on women's right to vote.
Ikea, which posted net profits of almost 3 billion euros (£2.4bn; $3.9bn) last year, operates three branches in Saudi Arabia.

Flying Purple People Eater
2nd October 2012, 10:52
I'm not surprised. These companies will do anything to sell their products; just look at Coca-Cola's massive investment in Hitler Youth. In capitalism competition is all that matters.

They're likely going to try and pass this shit off as 'cultural respect' or something.

Danielle Ni Dhighe
2nd October 2012, 10:55
Profits before people. What else is new? :/