cyu
19th September 2012, 14:39
http://youarenotsosmart.com/2011/10/05/the-benjamin-franklin-effect/
Franklin sent a letter to the hater asking if he could borrow a selection from his library, one which was a “very scarce and curious book.” The rival, flattered, sent it right away. Franklin sent it back a week later with a thank you note. Mission accomplished. The next time the legislature met, the man approached Franklin and spoke to him in person for the first time. Franklin said the hater “ever after manifested a readiness to serve me on all occasions, so that we became great friends, and our friendship continued to his death.”
Benjamin Franklin’s enemy observed himself performing a generous and positive act by offering the treasured tome to his rival, and then he unconsciously explained his own behavior to himself. He must not have hated Franklin after all.
the people paid $1 reported the study was stimulating. The people paid $20 reported they just went thorough some boring-ass shit. only one felt cognitive dissonance. It was as if the group paid $20 thought, “Well, that was awful, and I just lied about it, but they paid me a lot of money, so…no worries.” Their mental discomfort was quickly and easily dealt with by a nice external justification. The group paid $1 had no outside justification, so they turned inward.
You tend to like the people to whom you are kind and dislike the people to whom you are rude. From the Stanford Prison Experiment to Abu Ghraib, to concentration camps and the attitudes of soldiers. Jailers come to look down on inmates; camp guards come to dehumanize their captives; soldiers create derogatory terms for their enemies.
Franklin sent a letter to the hater asking if he could borrow a selection from his library, one which was a “very scarce and curious book.” The rival, flattered, sent it right away. Franklin sent it back a week later with a thank you note. Mission accomplished. The next time the legislature met, the man approached Franklin and spoke to him in person for the first time. Franklin said the hater “ever after manifested a readiness to serve me on all occasions, so that we became great friends, and our friendship continued to his death.”
Benjamin Franklin’s enemy observed himself performing a generous and positive act by offering the treasured tome to his rival, and then he unconsciously explained his own behavior to himself. He must not have hated Franklin after all.
the people paid $1 reported the study was stimulating. The people paid $20 reported they just went thorough some boring-ass shit. only one felt cognitive dissonance. It was as if the group paid $20 thought, “Well, that was awful, and I just lied about it, but they paid me a lot of money, so…no worries.” Their mental discomfort was quickly and easily dealt with by a nice external justification. The group paid $1 had no outside justification, so they turned inward.
You tend to like the people to whom you are kind and dislike the people to whom you are rude. From the Stanford Prison Experiment to Abu Ghraib, to concentration camps and the attitudes of soldiers. Jailers come to look down on inmates; camp guards come to dehumanize their captives; soldiers create derogatory terms for their enemies.