Dennis the 'Bloody Peasant'
19th June 2012, 09:05
Love the idea of McDonalds trying to defend it's reputation...like it has one worth defending. Also, a judge ordering the activists to pay damages to McDs? Yeah, because they are short of cash and were hit hard by the whole case. Fucking joke.
Fast food chain McDonald's has won a partial victory in its epic libel trial against two environmental campaigners.
The pair, Helen Steel and Dave Morris, had published a leaflet accusing the corporation of a series of unethical and environmentally destructive activities.
At the end of the longest trial in English legal history, the judge, Mr Justice Bell, agreed with the fast food giant that some of the claims made in the leaflet were unjustified.
These included allegations that the chain was responsible for destroying rain forests, causing starvation in the developing world, and serving unhealthy food.
But in a serious blow to the company's efforts to present itself as socially responsible, the judge decided it was true that McDonald's targeted its advertising at children, who pestered their parents into visiting company's restaurants.
He also backed claims that the company had treated animals cruelly, and that its workers' low pay had helped to depress wages in the catering trade. Ms Steel and Mr Morris were ordered to pay McDonald's £60,000. But Ms Steel said: "McDonald's don't deserve a penny and in any event we haven't got any money."
(More at http://news.bbc.co.uk/onthisday/hi/dates/stories/june/19/newsid_2516000/2516301.stm)
Fast food chain McDonald's has won a partial victory in its epic libel trial against two environmental campaigners.
The pair, Helen Steel and Dave Morris, had published a leaflet accusing the corporation of a series of unethical and environmentally destructive activities.
At the end of the longest trial in English legal history, the judge, Mr Justice Bell, agreed with the fast food giant that some of the claims made in the leaflet were unjustified.
These included allegations that the chain was responsible for destroying rain forests, causing starvation in the developing world, and serving unhealthy food.
But in a serious blow to the company's efforts to present itself as socially responsible, the judge decided it was true that McDonald's targeted its advertising at children, who pestered their parents into visiting company's restaurants.
He also backed claims that the company had treated animals cruelly, and that its workers' low pay had helped to depress wages in the catering trade. Ms Steel and Mr Morris were ordered to pay McDonald's £60,000. But Ms Steel said: "McDonald's don't deserve a penny and in any event we haven't got any money."
(More at http://news.bbc.co.uk/onthisday/hi/dates/stories/june/19/newsid_2516000/2516301.stm)