Dennis the 'Bloody Peasant'
30th May 2012, 13:05
The UK's advertising watchdog has released a list of the most complained-about ads of all time. There are some surprising results.
Anyone guessing what adverts provoked the most complaints might speculate along the lines of sex, violence, swearing, animal cruelty and blasphemy.
Wrong. A Kentucky Fried Chicken TV advert, which aired in 2005 and featured call centre workers singing with their mouths full of food, is the most complained about of all time.
To coincide with its 50th anniversary, the Advertising Standards Authority has collated the 10 adverts from the past half century that have garnered the most complaints.
The KFC ad received a record 1,671. Many people felt it could encourage bad manners amongst children. But the complaint was not upheld (http://news.bbc.co.uk/1/hi/uk/4598105.stm)by the ASA, which ruled it was unlikely to change children's behaviour or undermine parental authority.
Among the other most-complained about ads was the famous Opium perfume poster ad of model Sophie Dahl reclining on a fur rug wearing nothing but a pair of strappy high-heeled shoes and some jewellery.
(More at http://www.bbc.co.uk/news/magazine-18243577)
Offense is always subjective, but some of these examples do make me chuckle...oh, how easily ruffled some feathers are.
Anyone guessing what adverts provoked the most complaints might speculate along the lines of sex, violence, swearing, animal cruelty and blasphemy.
Wrong. A Kentucky Fried Chicken TV advert, which aired in 2005 and featured call centre workers singing with their mouths full of food, is the most complained about of all time.
To coincide with its 50th anniversary, the Advertising Standards Authority has collated the 10 adverts from the past half century that have garnered the most complaints.
The KFC ad received a record 1,671. Many people felt it could encourage bad manners amongst children. But the complaint was not upheld (http://news.bbc.co.uk/1/hi/uk/4598105.stm)by the ASA, which ruled it was unlikely to change children's behaviour or undermine parental authority.
Among the other most-complained about ads was the famous Opium perfume poster ad of model Sophie Dahl reclining on a fur rug wearing nothing but a pair of strappy high-heeled shoes and some jewellery.
(More at http://www.bbc.co.uk/news/magazine-18243577)
Offense is always subjective, but some of these examples do make me chuckle...oh, how easily ruffled some feathers are.