Marxist Critique of ethical consumerism

[Commie73]

Im currently writing a paper on ethical consumerism from a Marxist perspective. Im trying to critique the green/liberal ethical critique of consumerism. Im taking as an example the short film "the story of stuff". Im saying that it is a superficial critique of capitalism because it focuses on the visible consequences of capitalist production instead of the productive process itself, and im critiqueing the ideas that consumption is driven by corporate elites through things like inbuilt obselesance, because the evils of capitalism arnt caused by corporate elites taking over the system but the commodity relationship itself.

However, im trying to argue that despite the liberal green critique of the consiquences of production, their actual critique is superficial because they focus on inequality in exchange and seek to remidy this through market mechanisms such as ethical consumerism and fair trade in an attempt to get back to an idealised market form.

Does this make sense or am I going completely wrong?

Link to" the story of stuff" (http://www.storyofstuff.com/)

[Kadir Ateş]

However, im trying to argue that despite the liberal green critique of the consiquences of production, their actual critique is superficial because they focus on inequality in exchange and seek to remidy this through market mechanisms such as ethical consumerism and fair trade in an attempt to get back to an idealised market form.

It sounds as if their reasoning is so simplistic, even a bourgeois economists could argue them out of logic. I think you're right to focus on production, but don't forget to mention how surplus value is valorized, either relatively or absolutely.