We Are All Workers!!!

[¿Que?]

Some Ad Line I saw from Levi's while I was in L.A.

http://saymayday.com/blog/wp-content/uploads/2010/07/Levis-Go-Work-Say-Mayday.png

http://files.coloribus.com/files/adsarchive/part_1375/13759705/file/levi-s-levi2-small-58108.jpg
I don't even know where to begin on this one?:blink:

[leftace53]

I would have to see the face of the model in the second picture to give an opinion....

[mollymae]

*You are now hearing this in your head as the voice of Alex Jones.*

LEVI'S IS IN ON THE NEW WORLD ORDER'S SOCIALIST AGENDA.

[Jazzratt]

Someone with more abiulity with this kind of thing than me should replace the pictures of highly pleasing, sculpted men with the people who work their fingers off making Levi jeans.

[Os Cangaceiros]

Levis really are working class clothes, at least originally...the reason they have copper rivets in them is because people used to complain to Levi-Strauss that the tools they carried around were heavy and ripped their pockets.

Now every jackass under the sun wears blue jeans, though.

[Scary Monster]

Some Ad Line I saw from Levi's while I was in L.A.

Yeah ive seen these ads everywhere also. It's pretty damn annoying. Everyone knows their jeans are made in sweatshops so they can easily exploit workers, yet they have the nerve to have ads that say "we are all workers" :rolleyes:

[9]

meh.

[¿Que?]

Yeah ive seen these ads everywhere also. It's pretty damn annoying. Everyone knows their jeans are made in sweatshops so they can easily exploit workers, yet they have the nerve to have ads that say "we are all workers" :rolleyes:
That's exactly what I'm saying. It's a kick in the nuts in my opinion. They're co-opting the history of blue jeans as originally working class, and making it into an advertising campaign. The question is, who is their market.

According to some people I know, some parts of L.A. are specifically marketed to in billboards, so that the hipster part of town has billboards for example a iphone billboard with a hipster looking person, and other areas are marketed for too.

My point I guess is that this type of advertisement really appeals to a certain type of people, and that would be liberals. Because ultimately, they're the ones who think private enterprise can work with the social character of labor in capitalism. It's forwards or backwards, really.

[Nothing Human Is Alien]

I was going to post about this.

There are now tons of these ads in New York. There are quite a few in the Upper East Side, which is the richest part of the city and home to the largest concentration of wealth in the United States, four of the top five zip codes for political donations, the highest cost of living in the city, dozens of diplomatic missions, and some of the most expensive real estate in the world.

We are all workers! :rolleyes:

[Nothing Human Is Alien]

http://img148.imageshack.us/img148/7476/weareallworkers.jpg

[Pavlov's House Party]

Levis really are working class clothes, at least originally...the reason they have copper rivets in them is because people used to complain to Levi-Strauss that the tools they carried around were heavy and ripped their pockets.

Now every jackass under the sun wears blue jeans, though.

50 or even 60 years ago, it was almost unacceptable to wear jeans in casual public attire because it was considered "worker's clothes". It would be like today if someone wore a boiler suit around all day. Which I assume we all do because we're communists.

[Raúl Duke]

50 or even 60 years ago, it was almost unacceptable to wear jeans in casual public attire because it was considered "worker's clothes". It would be like today if someone wore a boiler suit around all day. Which I assume we all do because we're communists.

Well, I wear jeans almost everyday...so...


They're co-opting the history of blue jeans as originally working class, and making it into an advertising campaign.

Well what did you expect?
These kinds of ads don't surprise me.

I like jeans but I don't like Levis really...I don't think I have a pair of Levis. Most of my jeans are of one brand only.

[praxis1966]

It's not just in the marketing of jeans that lies the problem. What disgusts me is how they actually look. That is, the popularity of "distressed" finishes and "whiskering" and what not. In other words, producing jeans that look like they've been worn and worked in for years available for purchase right off the shelf that way. That, and the popularity of cargo pants and carpenter's/painter's jeans (which are still produced and marketed to people who don't do that sort of thing) about 15 years ago which were marketed in shopping malls where middle class teenagers shop, are older examples of the commodification of working class culture. Nevermind that most of the people buying those things have probably never swung a hammer or picked up a paintbrush in their tiny, doughy little lives and to me it's kind of an insult to hard working folks whose jeans look like that from doing actual work in them.

[9]

I think the moral outrage in this thread is fucking hilarious, personally.

[gorillafuck]

That is a really dumb ad.

[Il Medico]

The guy in the second picture looks like he could be hot. I can't really see his face though.

On the topic of the thread:
But yeah, what do you expect?

[Bilan]

:lol:
What a load of shit.

[Bilan]

http://img148.imageshack.us/img148/7476/weareallworkers.jpg

Brilliant.