cyu
23rd March 2010, 02:18
Excerpts from http://www.crikey.com.au/2010/03/15/over-half-your-news-is-spin/
after analysing a five-day working week in the media, across 10 hard-copy papers, ACIJ and Crikey found that nearly 55% of stories analysed were driven by some form of public relations. The Daily Telegraph came out on top of the league ladder with 70% of stories analysed triggered by public relations. The Sydney Morning Herald gets the wooden spoon with (only) 42% PR-driven stories for that week.
Many journalists and editors were defensive when the phone call came... Most refused to respond, others who initially granted an interview then asked for their comments to be withdrawn out of fear
after analysing a five-day working week in the media, across 10 hard-copy papers, ACIJ and Crikey found that nearly 55% of stories analysed were driven by some form of public relations. The Daily Telegraph came out on top of the league ladder with 70% of stories analysed triggered by public relations. The Sydney Morning Herald gets the wooden spoon with (only) 42% PR-driven stories for that week.
Many journalists and editors were defensive when the phone call came... Most refused to respond, others who initially granted an interview then asked for their comments to be withdrawn out of fear