No Logo - What a great book

[themanwill]

I have just started reading No logo ( i'm about 1/2 way through) and it is an amazing book it is very informative without being at all boring. What do you all think of it?

[Maaja]

Well, this book is revealing how logos are making money but at the same time it's also making money with it's own logo! It seems to be against the things that it does its-self. There are very good points and ideas but at the same time... it's also little bit dissembling.

[Ian]

I got that book the other day, good read...
the most disgusting thing was when the Heinkinen boss complained about the proportion of 'negroes in the audience' on a heinikin sponsored tv show

[j]

I don't think the "No Logo" logo has anything to do with Naomi Klien. She mentions it in the intro I think. I left the book at school, so I can't reference it. But I'll try when I get to school tomorrow.

j

[Maaja]

Well, I haven't read the full book but I've read some chapters. It's not translated into Estonian yet but many chapters were published in a magazine. So I have no ideas what she wrote in the intro!

[j]

Again, I'm not smart enough to remember to bring the book HOME but I did find the section. She says something like there is even a No Logo brand "or so I'm told." The stuff in quotes is exact wording. I don't think she is profiting from anything other than the sales of her book.

j

[doolally]

-Ms. Klein writes for the right-wing *business* paper here in Toronto, Canada - The Globe & Mail

[suffianr]

That sound vagiely distressing, doolally. Maybe she's one of those uniquely obejctive-minded journalists. A rare find.

I'm currently on that chapter about franchising. Reads well enough. I'm going to withold judgement 'till I finish reading it.

[BOZG]

You should get her new book "Fences And Windows" aswell which is interesting. It's composed of mainly essays she wrote while travelling around the world to various events.

[MJM]

I saw her interviewed on HardTalk a BBC show. She was touted as a conspiracy theorist rather than a socialist. She'd be labelled a leftist by most people I'd imagine.

[Inti]

I liked the No Logo book... She was writing a column for the swedish newspaper Aftonbladet as well, but I dont know if she still does.. Here in Norway I dont get the paper every day..

[Hegemonicretribution]

The intro says something along the lines of" I am told there is even a NoLogo clothing brand now" Not sure but it ain't hers.

As for the profiting bit, her publisher is purposely part of Murdoch's Newscorp. She is proving she is not quite the same as Chomsky, and proves there is still enough freedom left within media channels not to despair, I think it is encouraging looking at the fight from not such a desperate point of view. Then later she says the desperate measures people will go to, it raises moral. Its like its hard but we are prepared to work harder than we are.

Good read, can be a bit heavy in a couple of places, had to re-read a few paragraphs when I was very sleepy, still easier than Marx. I don't think there is anything tioo difficult if you are awake.