Track Starbucks New Aliases!

[New Tet]

Starbucks (http://en.wikipedia.org/wiki/Starbucks) is trying to change its name.

Aside from banking on a potentially short term cash influx on the part of potential buyers, Starbucks here may be aiming to divest itself of direct legal responsibility for its employees cares while continuing to exploit and derive profit from them via a franchise (http://en.wikipedia.org/wiki/Franchising) structure.

But isn't that what they already did anyway? Someone, please educate me on this topic!

Check out the Huffpost article that inspired this little rant:

http://www.huffingtonpost.com/piers-fawkes/inside-starbucks-new-stea_b_246918.html

[Revy]

one of the comments:

You can easily tell it's a Starbucks. Just go in any time of the day, and ask them if they have decaf brewed. They'll tell you "no, but we can make you a decaf americano...." Then, when you ask them if they could actually brew decaf so that you can have a decaf coffee, they'll give you a despondent look, and tell you, "ok, but it'll take five minutes..."

Then, you'll stand there for 5-6 minutes while ten other people whiz through the line and get immediate service. In the meantime, they have forgotten you are standing over there in the corner waiting for your lousy cup of coffee. Starbucks hates decaf drinkers. They are a waste of time for the purveyor of 'the worlds greatest coffees.'

Yes, that's Starbucks. And it sux.

I don't get coffee lingo, but this was funny...:lol:

@New Tet:
I agree, that could be their motive. But it sounds like to me like a marketing thing. They want to set up a local and hip thing to attract people put off by the corporate giant that is Starbucks. It could be both.