RedSonRising
12th March 2009, 04:56
http://www.weirdasianews.com/2008/08/27/marlboro-sponsors-childrens-school-uniforms (see article and pictures here)
It is pretty common to seen uniform ad placement on participants in most sports and public events, but it might come as a bit of a shock to see a group of kids walking to school with advertisements all over their uniforms. In KunMing Province, China, that is exactly what you are likely to see, as around 525 students have been issued sharp new orange uniforms covered in advertisements. Students in Asia are required to wear school uniforms and it was obviously an opportunity companies like Vodafone, Shell, Ferrari, and even cigarette company Marlboro, just couldn’t pass on. The parents were shocked to see that their children now looked like they were part of a Formula One pit crew, but in China there is little the parents can say or do about the situation. The kids don’t seem to mind the logo placements and even if they did get a little stressed out, they now know which brand of cigarette will help calm their nerves.
It is pretty common to seen uniform ad placement on participants in most sports and public events, but it might come as a bit of a shock to see a group of kids walking to school with advertisements all over their uniforms. In KunMing Province, China, that is exactly what you are likely to see, as around 525 students have been issued sharp new orange uniforms covered in advertisements. Students in Asia are required to wear school uniforms and it was obviously an opportunity companies like Vodafone, Shell, Ferrari, and even cigarette company Marlboro, just couldn’t pass on. The parents were shocked to see that their children now looked like they were part of a Formula One pit crew, but in China there is little the parents can say or do about the situation. The kids don’t seem to mind the logo placements and even if they did get a little stressed out, they now know which brand of cigarette will help calm their nerves.